My Work
Thinking, in practice.
A developing record of applied work: methodology development, live venture development and ongoing experimentation within wellness.
PCM™ (Precision Context Model™)
Developing methodology
The development of PCM™, a woman-centred, context-led wellness methodology, from its earlier layered architecture to its current Context Lens form and Pattern Mapping practitioner tool.
Open case study 02KIALA
Live wellness venture development / service innovation
In development · Unlaunched
A live business innovation and service-design project developing and testing a more flexible way for women to access complementary wellness care, developed through research, service architecture, prototyping, testing and spatial service-design investigation.
Business Innovation • Service Design • Customer Research • Prototyping • Spatial Service Design
Open case study 03Wellness Innovation Lab
Future-facing inquiry and experimentation
An experimental space for investigating the business of wellness: pulling apart how wellness businesses create value, design services and experiences, and sharing selected thinking in public.
Visit the Lab